Twitter is considered to be a
powerful tool for today's businesses when used appropriately. It can help you
get the leads, solidify your branding, and form connections with your prospects
but the problem arises, if you have no followers, you can’t experience all the
advantages attached to it.
Usually, Twitter followers hold
real value for businesses; in fact, 35% of marketers say that they have gained
a huge list of customers by using Twitter.
Further, in this article, we will
examine certain ways that can help you increase your Twitter followers and take
benefit of the many advantages of Twitter. The below-mentioned strategies will
fit into one of the following 4 categories:
• Tweeting content that’s so
enticing and/or informative that it’s likely to be retweeted
• Following others so that they’ll
follow you back
• Actually, Tweeting content in a
way that it gets seen
• Promoting your Twitter account
Twitter has an immense paid ads
option which is very effective for acquiring followers, but various free
options can be considered as the paid one is pretty obvious.
Presently, there are more than
1.2 billion accounts on Twitter, with more than 325 million worldwide monthly
active accounts and more than 500 million tweets are posted on daily basis.
First, to reach these accounts and gain new followers, you require an inviting
profile and you also need to interact with influencers, tweet, retweet, tag
people, and use appropriate hashtags, use images and videos, and promote
yourself or your brand. Let’s look further about how to increase Twitter
It is important to ensure that
you have a complete profile with your full name or company and a handle that
fits your brand. Develop a keyword-friendly bio that also covers a link to your
website and a personal photo or company logo. To ensure your page stands out,
personalize the color scheme, and use a header image to match your brand.
In today's time, it is important
to share your handle with friends and customers using various social media
platforms like Facebook and Instagram. With changing time, it is essential to
go beyond social and rather than announcing it in a newsletter; put it on
business cards, advertisements, and marketing materials; and, embed it on your website.
Unquestionably, it is pivotal to
check out how many followers your competitors have and who they are, and how
often they tweet and what they’re tweeting. How do they respond to their
competition or customers, what type of profile they have? and what kinds of
content do they post that gets the most attention? To understand in a better
way follow them and retweet their content to get on their way. This step is
similarly important for people who wish to learn how to increase Twitter
Everyone is aware of the fact
that if you follow someone on Twitter, they will likely follow you back. Find
and follow the popular influencers in your industry and if you’re especially in
the food industry, for example, find and follow famous chefs. If they see that
you’re following them, they may follow you back and your tweets could end up in
their feeds. Whatever you do intend to enhance Twitter followers, try to
accomplish it organically. Even though you might be tempted to purchase a list
of followers, those lists are usually filled with bots that can’t buy your
products or services and might be deleted by Twitter anyway.
Interacting with users is a sure
shot way to gain exposure and a more extensive following. Timely Tweet, reply
to users who have mentioned or contacted you for customer support, like and
retweet others’ posts, and add your comments frequently without being too
excessive. When suitable, suggest other Twitter users by including their
handle, and consider using Tweet chats to interact in real-time with followers
who have the same interests.
It is vital to find out when your
users are on Twitter so they’ll see your tweets. Many people gain insights
using data from various websites such as Sprout Social, Hootsuite or Buffer to
schedule timely posts that won't get buried in your followers’ feeds.
Restricting your activity to a tweet every one or two hours can make the most
of your visibility without alienating your network. Understanding hashtags is
crucial when you want to enhance Twitter followers.
Undoubtedly, Hashtags are
substantially the most powerful feature on Twitter so use them while aiming for
at least two per tweet. Hashtags help people find your tweets through search
and ensure to use ones that are related to your brand and audience. It is vital
to see what's trending in the market and look at competitors’ tweets for ideas
or create a new one that might take off.